To create an influencer activation campaign so powerful that it would leave a huge footprint in the brand’s social media profiles. The theme of the campaign would be Dantesque in topic but executed with a twist: Hawkers would list the ten commandments that spoke of the brand’s rebellious and insurgent attitude and what they wanted to be a symbol of to their customers.
We gathered around Spain’s most iconic island. Ibiza’s paradisiac setting completed the postcard. We created one video piece per commandment as well as a global campaign spot, which were sequentially released to the public in order to build up the hype. The results?
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